Friday, February 10, 2017

Amazingly the Same!

Sontag Drugstore, Wilshire & Cloverdale, Miracle Mile, 1941. Water and Power Co. Photo Collection

We live near the Miracle Mile, Wilshire Boulevard between Fairfax and La Brea Avenues. This area was developed in the late 1920s-1930s. Previously there had been cattle grazing in the barley fields along this stretch.  You can read about the development of this area by A.W. Ross HERE
I'm often amazed that many of the beautiful art deco and streamline moderne buildings are still standing on Wilshire, considering our development-crazy City. Many of these buildings are protected by historic preservation ordinance. One such building is the Wilshire Beauty store at Cloverdale and Wilshire. The building was built in 1935 as one of the chain of Sontag Drugstores.
The SAME building today, Wilshire Beauty
2017 via Google Maps
I'm thrilled to see that the exterior of this building has not been seriously altered. It has remained almost the same for seven decades! In Los Angeles, that's a long time!
Time to take a stroll down the Miracle Mile and discover more of these beauties! 
A.W. Ross, Wilshire & Curson, Miracle Mile Developer

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