Fresh & Easy
There has been lots of hub-bub about the new Fresh & Easy stores in Southern California. There's a branch in Eagle Rock. Since Larry and I were in the neighborhood over the weekend, we decided to stop by. I had read about the store on many L.A. food blogs. I wanted to check out the place for myself.
Larry and I arrived on Saturday at 6pm, during the pre-dinner rush. The store was busy, but the shelves were empty! We talked to one of the Fresh & Easy employees hovering around. He said that they prepare fresh food once a day. Once it's gone, it's gone. Well, that's not gonna fly here in L.A. We need those shelves re-stocked constantly. Your first impression, when walking into a grocery store is very important. I got the impression of a poorly stocked, third-world market at the Fresh & Easy.
The food that we did see looked fine. The prices were O.K. The Fresh & Easy brand is on many food items. The store also carries common brands in cereal, toiletries, juice and other items. When I walk into a grocery store, I want to see the shelves fully-stocked and I want to have a variety of choices. Considering what I saw at the Eagle Rock/Glassell Park Store, I wasn't impressed. I'll see you at Trader Joe's and Von's.
Fresh 'n Easy
4211 Eagle Rock Blvd.
Los Angeles, CA 90065
ADDENDUM - NOVEMBER 15, 2007: Thanks, Kevin, for referencing this post on your blog. I was also linked to Curbed LA. This has generated many comments on the new Fresh & Easy Stores. Thanks for the comments. I sent the F&E Corporate website my comments. They replied, "Thanks for your comments, we do appreciate your feedback. We are delighted at the incredible response from customers to our newly opened stores. As you can see, our fresh produce and wholesome prepared foods have proven to be very popular with everyone. In fact, these items are being cleared off of the shelves as fast as we can stock them. So, we are working very hard to bring in more items for everyone. We thank you for your patience as we get up and running and do look forward to seeing you soon! Best, Fresh & Easy Neighborhood Market."
I will certainly be visiting Fresh & Easy again to see if they have ironed out the kinks in their operation. I only wish they would open a store in the Mid-City area of Los Angeles. There have been rumors that a downtown F&E was to open at Adams and Central....still waiting.
Labels: Los Angeles